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(Published 1999) Buying or selling a house 40 years ago was relatively simple. A lucky homebuyer could find an appealing house, make an offer, get a loan and close on their home within a month. The people who enjoyed those days are part of the fastest growing market in real estate today, the over-55 marketplace.
To work effectively with this growing market, the real estate professional must understand the concerns unique to older clients. The importance of referrals from over-55 clients.How to adapt listing and sales techniques.Financing options designed for seniors.
Targeting the Over-55 Client is the only guide for reaching this market. Read it today--and begin increasing yours sales tomorrow!
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