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- (Published 1997)
- Martha Webb's uniquely effective strategies have helped thousands of real estate professionals and private clients increase the sale price of their houses. Now every seller can reap the benefits of her 5-step program in as little as 10 days. She explains how by learning to see your property with "buyer's eyes" and to think like a marketer, you can:
- Improve your property's curb appeal.
- Get the biggest bang for your repair/improvement dollar.
- "Stage" your house to evoke a desirable lifestyle that stimulates the purchase response.
- Hold an open house so successful...the property sells on opening day!
- Webb starts by explaining the importance Uncluttering, Cleaning, Repairing and Neutralizing every room of the house. She then reveals the secrets of Dynamizing, small touches you can add that help buyers start to see your house as home--their home.
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